Marketing, AI, & Data-Driven Decision Making

Bachelor’s and Master’s in MAI

Pioneering the Future of Marketing, AI & Business Innovation

Hybrid learning

Intake: October / January

3 to 4 semestre of common basic knowledge to start the specialisation and alternance part*

CAMPUSES

Aulany sous Bois - 93600 - France

RER B - Aulany sous Bois
RER K - Aulany sous Bois
Bus 605 - Gare d'Aulnay
Bus 43 - Gare d'Aulnay

KEY TOPICS OF CHOICE

Global Energy Markets
ESG in Business
Oil, Gas & LNG Economics
Energy Transition & Innovation
etc

LEARNING LABS

ACCELERATOR OPTIONS

NETWORKING

Renewable Energy & Low-Carbon Transition
AI in Energy
etc

Internship (up to 4)
Alternance (up to 3.5 years)
Entrepreneurship

1 meeting a week with an industry professional

Download the brochure

Shape the future of digital business strategy

Welcome to the Marketing, AI & Data-Driven Decision-Making (MAI) program at Agilityo Executive School (AES) Paris — a cutting-edge Bachelor’s, Master’s, and MBA journey designed for the new generation of marketers, data scientists, and strategic innovators.

Blending the power of marketing strategy, artificial intelligence, data science, and business leadership, the MAI program prepares students to drive transformation in an AI-powered global economy.

Whether you dream of leading digital campaigns for Fortune 500 companies, developing AI-driven marketing solutions, or launching your own tech-driven brand, AES Paris will give you the skills, experience, and mindset to make it happen.

WHY CHOOSE AES PARIS?

WHO IS THIS PROGRAM FOR?

Class profile

Graduate Average age:

75 %

Average 12 standard:

35 %

International students:

55 %

Women:

Nationalities:

45 %

Men:

A 5-Year Journey at the Crossroads of Marketing, Technology & Strategy

Specialization Phase – Shaping Your Expertise

Semester 5

Possibility of Alternance (3 days in a company / 2 days at school).

Data-Driven Marketing Strategies
AI Applications in Consumer Insights
Digital Marketing Automation
Predictive Analytics for Business Decisions
Influencer & Viral Marketing Strategies
Optimizing SEO & SEA

Semester 6

Possibility of Alternance or Final Internship (2–4 months).

Incubator Project
Capstone Project
Marketing Strategy Assessment & Personal Development Plan
Professional Portfolio & Presentation

Possibility alternance 3 days in the company and 2 days at school or Possibility internship of 2 to 4 months

Building Foundations in Marketing & AI

Semester 1

Global Leadership and Ethics
Introduction to Business Management
Digital Business Strategy & Transformation
Strategic Marketing & Brand Positioning
Introduction to Artificial Intelligence
Building Websites & Introduction to WordPress

Semester 2

Optional Internship (2–4 months) for early industry exposure.

Business Analytics & Data Visualization
Sustainability and ESG in Business
Product-Centric Business Strategies
Agile and Hybrid Project Management
Fundamentals of Digital Marketing
Brand Communication & Copywriting

Possibility internship of 2 to 4 month

MBA Phase – Strategic & Digital Leadership

Semester 7

Alternance Model: 3 weeks in a company / 1 week at school.

Leadership and Organizational Behavior
Data Analytics and Decision Making
Innovation and Design Thinking
Sustainable Business Practices
Digital Transformation and Technology Management
User Experience and User Interface (UX/UI)

Semester 8

Alternance Model continues.

Strategic Management
Marketing Management and Consumer Behavior
Project Management Methodologies
Ethics and Corporate Social Responsibility
Entrepreneurship and Innovation Management

Possibility alternance 3 weeks in the company and 1 week at school

MBA Phase – Specialization and Industry Impact

Semester 9

Alternance Model: 3 weeks in a company / 1 week at school.

AI-Powered Business Strategy
Sustainable Business Leadership
Digital Transformation & Innovation
Global Supply Chain Management
Data-Driven Business Strategy

Semester 10

Alternance Model continues.

Industry Collaboration Project
MBA Capstone Project
Leadership Assessment & Personal Development Plan
Professional Portfolio & Presentation

Possibility alternance 3 weeks in the company and 1 week at school

Strengthening Strategic Thinking & Technical Expertise

Semester 3

Strategic Decision-Making and Risk Analysis
Consumer Behavior & Market Research
Sustainable Business Strategies
Corporate Innovation & Digital Leadership
Advanced Marketing Strategies & Negotiation
Data Collection & Analysis (Google Analytics, Meta Ads)

Semester 4

Optional Internship (2–4 months) to deepen real-world learning.

Customer Relationship Management (CRM) & Experience Design
Product Development & Market Launch
Data-Driven Marketing & Analytics
Sustainability & ESG Reporting in Marketing
Leadership in Global Business Environments
Social Media Optimization & Email Marketing

Possibility internship of 2 to 4 months

Shape the Future of Marketing, Data & AI Strategy

At AES Paris, the Marketing, AI & Data-Driven Decision-Making program prepares you for leadership roles at the intersection of marketing, technology, and strategy.

Whether you dream of leading a global brand’s digital transformation, driving growth through AI, or launching your own innovative agency, this program equips you with the tools, insights, and experience to succeed.

$42 000

Average EU Post-MAI program Salary

Entrepreneurial support

for students wanting to build their own business

97%

received a job offer within 6 months of graduation

Internships & work-study

programs with leading companies

📈 Data-Driven Marketing & Strategy Roles

📊 Digital Marketing Manager — Drive multi-channel digital campaigns.

📊 Marketing Data Analyst — Transform data into actionable marketing insights.

📊 Growth Marketing Manager — Use AI and analytics to fuel company growth.

📊 Performance Marketing Specialist — Optimize digital advertising ROI through data-driven techniques.

🤖 AI & Machine Learning Business Roles

🤖 AI Marketing Strategist — Use machine learning to optimize customer journeys.

🤖 Predictive Analytics Consultant — Build AI models to forecast business trends.

🤖 Chatbot & Customer Experience Manager — Design AI-driven communication platforms.

🤖 Automation & CRM Manager — Oversee customer relations powered by AI and big data.

🌍 Global Marketing & Communication Careers

🌍 International Brand Manager — Lead cross-border marketing initiatives.

🌍 Digital Communication Specialist — Manage global digital brand presence.

🌍 Omni-channel Marketing Manager — Integrate retail, e-commerce, and digital strategies seamlessly.

🚀 Entrepreneurship & Startups

🚀 Startup Founder – Martech or Adtech Solutions

🚀 Independent Marketing Consultant — Help brands grow with AI-powered marketing.

🚀 E-commerce Business Owner — Launch and scale your own online brand.

🔎 Advanced Analytics, Strategy & Consulting

🔎 Data-Driven Business Strategist — Bridge analytics and business decision-making.

🔎 Digital Transformation Consultant — Lead companies through digital revolutions.

🔎 Customer Insights Specialist — Leverage AI and analytics for better customer understanding.

🎓 ALUMNI NETWORK & CAREER SUPPORT

AES Paris supports students long after graduation, providing:

✔️ Lifetime Career Coaching – Resume & job placement assistance for energy & ESG roles.
✔️ Exclusive Job Board – Access to high-level job postings in energy, sustainability & finance.
✔️ Networking Events & Alumni Mentorship – Build relationships with industry experts & fellow graduates.
✔️ Annual Energy & Sustainability Summit – Meet top recruiters & business leaders.

🌍 Join our global alumni network & become a leader in sustainable energy.

Financing Your MAI program: Invest in Your Future

Affordable Excellence

The Marketing, AI & Data-Driven MSc is an investment in your career and future. We are committed to supporting students with financial options, scholarships, and guidance to make this world-class education accessible.

Tuition and Fees

Tuition Fees: €4,975 / semester (after 3 semesters you can choose to start the Alternance part and the company will paid the school's fees)
Application Fee: €200 (non-refundable).

Scholarships

AES offers a variety of scholarships to assist exceptional candidates in achieving their academic and career aspirations. Applying early increases your chances of securing financial support.

Available Scholarships

Merit-Based Scholarships
- Awarded to candidates with outstanding academic or professional achievements.
- Value: Up to 20% of tuition fees.
Diversity & Inclusion Scholarship
- Supports students contributing unique cultural perspectives to the cohort.
- Value: Up to 15% of tuition fees.
Women in Leadership Scholarship
- Encourages female candidates with demonstrated leadership potential.
- Value: Up to €2,000.
Sustainability Scholarship
- For candidates involved in sustainability-focused projects or initiatives.
- Value: Up to €1,500.
Early Bird Scholarship
- Available to applicants who submit their complete application by January 8, 2025.
- Value: €1,000 off tuition fees.

How to Apply for Scholarships

Scholarships are automatically considered during the admissions process. No separate application is required.

Financial Aid and Loans

Education Loans

AES partners with leading financial institutions offering preferential rates for student loans.

French Banks: Société Générale, BNP Paribas, and LCL provide loans for students with guarantors in France.
International Loans: Options such as Prodigy Finance do not require collateral or co-signers and are based on future earning potential.

Government and External Scholarships

Check with your home country’s embassy or government for scholarships supporting studies in France. Examples include:

Charpak Scholarship: For Indian students pursuing higher education in France.
Campus France Funding: Offers various funding programs for international students.

Living Expenses

In addition to tuition, students should budget for living expenses in France. Estimated monthly costs for Versailles include:

Accommodation: €500–€1,200
Living Expenses: €300–€600
Transportation and Leisure: €200–€400
Total Monthly Estimate: €1,000–€2,200

Work-Linked Learning Opportunities

ApprenticeshipsAES offers apprenticeships that allow you to earn while you learn

Schedule: Alternate 3 months of study with 3 months in a company.
Duration: 2 years (extended program).
Benefits:
- 100% company-sponsored tuition.
- Monthly salary.
- Hands-on industry experience.

Admissions: Your Path for MAI Starts Here

First of all, what level do you enter?

📍 Semesters 1-3 (1st to 3rd Semester) – Common Knowledge Base (Tronc Commun) - visual sel

How does the admission process work?

Target Audience_ Students with a Bachelor’s degree or equivalent professional qualificatio

Finally, what is needed, for what level, for what country?

Entry into BBA (First Year) – For 12th Grade Graduates (French Bac or Indian Equivalent)

📌 Who is eligible?

French students with a Baccalauréat (General, Technological, or Professional streams).
Internationals students with Higher Secondary Certificate (HSC) / Class 12th completion (CBSE, ISC, or State Board equivalent).

📌 Required Documents:
✅ Completed Application Form (Online)
✅ Official High School Transcripts (Baccalauréat results for French students, Class 12 results for Indian students)
✅ Curriculum Vitae (CV) (1-page summary of academic background & extracurricular activities)
✅ Personal Statement / Letter of Motivation (500 words: Why do you want to study business? Why our school?)
✅ Recommendation Letter (Optional) – From a teacher, school counselor, or employer.
✅ English Proficiency Test (Recommended but not disqualifying):

IELTS (6.0+), TOEFL (80+ iBT), or DUOLINGO (100+).

✅ Passport-Sized Photo (For student record)

✅ Application Fee Payment Proof

📌 Additional Documents for Students in a second time (Send after the interviews)

✅ Copy of Passport or National ID
✅ Student Visa or APS (for Internationals students applying in France)
✅ Proof of Financial Resources (Bank statement or financial affidavit proving tuition & living expense capability) - for International

Entry into MBA / Master (First Year) – For BBA Graduates or Bac+3/Bac+4 Holders

📌 Who is eligible?

French students with a Bac+3/Bac+4 diploma (Bachelor's Degree or equivalent).
Internationals students with a 3-year or 4-year Bachelor’s Degree (B.Com, BBA, BA, BSc, etc.).
Work experience not mandatory, but preferred.

📌 Required Documents:
✅ Completed Application Form
✅ Official Bachelor’s Degree & Transcripts (Certified copies)
✅ Copy of Passport or National ID (after the interviews)
✅ Updated CV (2 pages max, with academic & work experience if applicable)
✅ Letter of Motivation (Highlighting career goals & why this MBA/Master's program)
✅ 1 or 2 Letters of Recommendation (From professors or employers)
✅ English Proficiency Test (Very Recommended but not disqualifying) – IELTS 6.5+, TOEFL 90+, or equivalent.
✅ Application Fee Proof

📌 For International Students
✅ Student Visa (VLS-TS for long-term study in France)
✅ Proof of Financial Stability (Tuition & living expense funding confirmation)

📌 Exit Qualification After Completion:

Master’s / MBA Degree (Bac+5 / RNCP Level 7 equivalent).

Entry into BBA (Second or Third Year) – Transfer Students Without Degree Completion

📌 Who is eligible?

Students from other universities/colleges who have completed 1 or 2 years in a recognized business program or related field.
No prior degree is required, but transcripts must show business coursework.

📌 Required Documents:
✅ Completed Application Form
✅ Official University Transcripts (First & Second Year Records)
✅ Course Syllabus or Program Details (If seeking credit transfer)
✅ Copy of Passport or National ID (Asking after the interview)
✅ Updated CV (Highlighting academic progress & relevant experiences)
✅ Letter of Motivation (Explaining transfer reasons & career aspirations)
✅ English Proficiency Test – Same requirements as first-year entry.
✅ 1 Academic Recommendation Letter (From a professor or institution head)

📌 For International Students
✅ Student Visa Requirements (For non-EU applicants)
✅ Proof of Financial Support

📌 Exit Qualification After Completion:

BBA Degree (Bac+3 / RNCP Level 6 equivalent).